Privacy Policy

1. Data controller

2. What This Website Is

This is a concept testing website. The rollator product shown is not yet in production. The purpose of this website is solely to measure interest in the concept. No purchases can be made and no payments are processed.

3. What Data We Collect

3a. Button Click Data

When you click the “Buy” or “Order” button, we record that an interaction occurred. This data is stored on our own server in aggregated or anonymised form and cannot be traced back to you as an individual.

3b. Email Address (Newsletter)

If you voluntarily enter your email address to be notified when the product launches, we store your email address for that purpose only. Providing this information is entirely optional.


3c. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies and similar technologies to analyse how visitors use this website. The data collected (including your IP address, which is anonymised before storage) is transmitted to Google servers, which may be located in the United States.

Google processes this data under the EU–US Data Privacy Framework and under Standard Contractual Clauses. For more information, see Google’s Privacy Policy at https://policies.google.com/privacy.

You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

4. Legal Basis

  • Button click data and Google Analytics: Art. 6(1)(f) GDPR – legitimate interest in measuring product interest. You have the right to object to this processing at any time (see Section 7).
  • Email newsletter: Art. 6(1)(a) GDPR – your consent. You may withdraw your consent at any time by unsubscribing or contacting us at choice.rollators@gmail.com.

5. Legitimate Interest Assessment

Our legitimate interest lies in understanding whether there is sufficient demand for the rollator concept before committing to production. We have weighed this interest against your rights and freedoms: click data is stored only in aggregated or anonymised form and cannot identify you individually; Google Analytics IP anonymisation is enabled. We believe our interest does not override your fundamental rights.

6. Data Retention

  • Aggregated/anonymised click data: retained indefinitely as it cannot be linked to individuals.
  • Google Analytics data: retained for 14 months (standard Google Analytics retention setting).
  • Email addresses: stored until you unsubscribe or request deletion.

7. Your Rights

Under the GDPR you have the following rights:

  • Right of access (Art. 15 GDPR) – you may request confirmation of whether we process personal data about you.
  • Right to rectification (Art. 16 GDPR) – you may request correction of inaccurate data.
  • Right to erasure (Art. 17 GDPR) – you may request deletion of your data.
  • Right to restriction (Art. 18 GDPR) – you may request that we restrict processing.
  • Right to data portability (Art. 20 GDPR) – you may request your data in a structured, machine-readable format.
  • Right to object (Art. 21 GDPR) – you may object to processing based on legitimate interest at any time.
  • Right to withdraw consent – where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact: choice.rollators@gmail.com

8. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority. The competent authority for Berlin is:

Berliner Beauftragte für Datenschutz und Informationsfreiheit

Mahlower Str. 40

12613 Berlin

Website: https://www.datenschutz-berlin.de

9. Cookies

Google Analytics uses cookies. A cookie is a small text file stored on your device. You can manage or delete cookies through your browser settings at any time. Please note that disabling cookies may affect website functionality.

10. Changes to This Policy

We may update this privacy policy from time to time. The date at the top of this page reflects the most recent revision.

1. Data controller

2. What This Website Is

This is a concept testing website. The rollator product shown is not yet in production. The purpose of this website is solely to measure interest in the concept. No purchases can be made and no payments are processed.

3. What Data We Collect

3a. Button Click Data

When you click the “Buy” or “Order” button, we record that an interaction occurred. This data is stored on our own server in aggregated or anonymised form and cannot be traced back to you as an individual.

3b. Email Address (Newsletter)

If you voluntarily enter your email address to be notified when the product launches, we store your email address for that purpose only. Providing this information is entirely optional.


3c. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies and similar technologies to analyse how visitors use this website. The data collected (including your IP address, which is anonymised before storage) is transmitted to Google servers, which may be located in the United States.

Google processes this data under the EU–US Data Privacy Framework and under Standard Contractual Clauses. For more information, see Google’s Privacy Policy at https://policies.google.com/privacy.

You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

4. Legal Basis

  • Button click data and Google Analytics: Art. 6(1)(f) GDPR – legitimate interest in measuring product interest. You have the right to object to this processing at any time (see Section 7).
  • Email newsletter: Art. 6(1)(a) GDPR – your consent. You may withdraw your consent at any time by unsubscribing or contacting us at choice.rollators@gmail.com.

5. Legitimate Interest Assessment

Our legitimate interest lies in understanding whether there is sufficient demand for the rollator concept before committing to production. We have weighed this interest against your rights and freedoms: click data is stored only in aggregated or anonymised form and cannot identify you individually; Google Analytics IP anonymisation is enabled. We believe our interest does not override your fundamental rights.

6. Data Retention

  • Aggregated/anonymised click data: retained indefinitely as it cannot be linked to individuals.
  • Google Analytics data: retained for 14 months (standard Google Analytics retention setting).
  • Email addresses: stored until you unsubscribe or request deletion.

7. Your Rights

Under the GDPR you have the following rights:

  • Right of access (Art. 15 GDPR) – you may request confirmation of whether we process personal data about you.
  • Right to rectification (Art. 16 GDPR) – you may request correction of inaccurate data.
  • Right to erasure (Art. 17 GDPR) – you may request deletion of your data.
  • Right to restriction (Art. 18 GDPR) – you may request that we restrict processing.
  • Right to data portability (Art. 20 GDPR) – you may request your data in a structured, machine-readable format.
  • Right to object (Art. 21 GDPR) – you may object to processing based on legitimate interest at any time.
  • Right to withdraw consent – where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact: choice.rollators@gmail.com

8. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority. The competent authority for Berlin is:

Berliner Beauftragte für Datenschutz und Informationsfreiheit

Mahlower Str. 40

12613 Berlin

Website: https://www.datenschutz-berlin.de

9. Cookies

Google Analytics uses cookies. A cookie is a small text file stored on your device. You can manage or delete cookies through your browser settings at any time. Please note that disabling cookies may affect website functionality.

10. Changes to This Policy

We may update this privacy policy from time to time. The date at the top of this page reflects the most recent revision.

1. Data controller

2. What This Website Is

This is a concept testing website. The rollator product shown is not yet in production. The purpose of this website is solely to measure interest in the concept. No purchases can be made and no payments are processed.

3. What Data We Collect

3a. Button Click Data

When you click the “Buy” or “Order” button, we record that an interaction occurred. This data is stored on our own server in aggregated or anonymised form and cannot be traced back to you as an individual.

3b. Email Address (Newsletter)

If you voluntarily enter your email address to be notified when the product launches, we store your email address for that purpose only. Providing this information is entirely optional.


3c. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies and similar technologies to analyse how visitors use this website. The data collected (including your IP address, which is anonymised before storage) is transmitted to Google servers, which may be located in the United States.

Google processes this data under the EU–US Data Privacy Framework and under Standard Contractual Clauses. For more information, see Google’s Privacy Policy at https://policies.google.com/privacy.

You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

4. Legal Basis

  • Button click data and Google Analytics: Art. 6(1)(f) GDPR – legitimate interest in measuring product interest. You have the right to object to this processing at any time (see Section 7).
  • Email newsletter: Art. 6(1)(a) GDPR – your consent. You may withdraw your consent at any time by unsubscribing or contacting us at choice.rollators@gmail.com.

5. Legitimate Interest Assessment

Our legitimate interest lies in understanding whether there is sufficient demand for the rollator concept before committing to production. We have weighed this interest against your rights and freedoms: click data is stored only in aggregated or anonymised form and cannot identify you individually; Google Analytics IP anonymisation is enabled. We believe our interest does not override your fundamental rights.

6. Data Retention

  • Aggregated/anonymised click data: retained indefinitely as it cannot be linked to individuals.
  • Google Analytics data: retained for 14 months (standard Google Analytics retention setting).
  • Email addresses: stored until you unsubscribe or request deletion.

7. Your Rights

Under the GDPR you have the following rights:

  • Right of access (Art. 15 GDPR) – you may request confirmation of whether we process personal data about you.
  • Right to rectification (Art. 16 GDPR) – you may request correction of inaccurate data.
  • Right to erasure (Art. 17 GDPR) – you may request deletion of your data.
  • Right to restriction (Art. 18 GDPR) – you may request that we restrict processing.
  • Right to data portability (Art. 20 GDPR) – you may request your data in a structured, machine-readable format.
  • Right to object (Art. 21 GDPR) – you may object to processing based on legitimate interest at any time.
  • Right to withdraw consent – where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact: choice.rollators@gmail.com

8. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority. The competent authority for Berlin is:

Berliner Beauftragte für Datenschutz und Informationsfreiheit

Mahlower Str. 40

12613 Berlin

Website: https://www.datenschutz-berlin.de

9. Cookies

Google Analytics uses cookies. A cookie is a small text file stored on your device. You can manage or delete cookies through your browser settings at any time. Please note that disabling cookies may affect website functionality.

10. Changes to This Policy

We may update this privacy policy from time to time. The date at the top of this page reflects the most recent revision.